Author ORCID Identifier
M. Courtney Hughes: https://orcid.org/0000-0002-8699-5701
Document Type
Article
Publication Title
Health Promotion Practice
Abstract
This study explores the decision-making process for implementing and continuing health promotion programs at small to midsized businesses to inform health promotion practitioners and researchers as they market their services to these businesses. Qualitative interviews are conducted with 24 employers located in the Pacific Northwest ranging in size from 75 to 800 employees, with the majority having between 100 and 200 employees. Small to midsized employers depend most on company success-related factors rather than on humanitarian motives when deciding whether to adopt workplace health promotion programs. They rely heavily on health insurers for health promotion and desire more information about the actual costs and cost-benefits of programs. To increase health promotion adoption at small to midsized businesses, health promotion practitioners should appeal to overall company success-related factors, use the insurance channel, and target their information to both human resource personnel and senior management.
First Page
512
Last Page
521
DOI
https://doi.org/10.1177/1524839909349162
Publication Date
2011
Recommended Citation
Hughes, M. C., Patrick, D. L., Hannon, P. A., Harris, J. R., & Ghosh, D. L. (2011). Understanding the decision-making process for health promotion programming at small to midsized businesses. Health promotion practice, 12(4), 512-521
Original Citation
Hughes, M. C., Patrick, D. L., Hannon, P. A., Harris, J. R., & Ghosh, D. L. (2011). Understanding the decision-making process for health promotion programming at small to midsized businesses. Health promotion practice, 12(4), 512-521
Department
School of Health Studies
Included in
Occupational Health and Industrial Hygiene Commons, Public Health Education and Promotion Commons
